The eighth National Campaign to Encourage Reading “The Book March” Begins
Famous Bulgarian athletes stand behind the initiative and get involved by reading books in kindergartens and schools.
Throughout April, “We Read Together, We Grow Together!”
From April 2 to 23, 2019, the eighth edition of the “The Book March” will be held - the campaign that encourages children’s interest in reading and books.
This year, the initiative will involve famous Bulgarian athletes: Evgeniya Radanova, Neshka Robeva Yordan Yovchev, Titi Papazov, Alexandra Zhekova, Doychin Boyanov, Simona Peycheva, Kristina Draganova, Reneta Kamberova, Ani Peycheva, Svetla Ivanova, Daniel Petrov, Evgeni Ivanov, Vladi Gyurov, Tereza Marinova, Maria Kirkova, etc., who will read in kindergartens and schools. The campaign to encourage reading will include the following initiatives:
"Reading Marathon" organized by the Bulgarian Library and Information Association. It is being held for the 14th time and presents various festive programs, visits of children from kindergartens to libraries, readings aloud, literacy competitions, children reading to children, meetings with writers, fairy tales in theater and paintings, which are organized in libraries and community centers throughout the country and focus public attention on the benefits of reading for children;
The national competition "Biserche Valshebno" of the "Children's Books" Foundation, in which Bulgarian children choose their favorite children's book. Voting in the only book award in Bulgaria, whose jury is children from 5 to 16 years old, continues until April 15, 2019. Information about the nominated titles and how to vote can be found at www.biserche.com;
"Children's Book Festival" will be organized by publishing houses, members of the Bulgarian Book Association, in bookstores, libraries and cultural centers throughout the country;
"Sofia International Literary Festival for Children and Youth", organized for the second consecutive year by the Bulgarian Book Association, will be held from May 28 to June 2 at the National Palace of Culture during the Spring Book Bazaar for a meeting of contemporary European children's writers with the Bulgarian audience;
On April 2 (Tuesday) at 11:00 a.m., the Official Opening of the National Campaign "The March of Books" and the program dedicated to the International Children's Book Day will take place, with a welcome address by the Deputy Minister of Culture, Ms. Amelia Gesheva, and the hosts, Ms. Yulia Tsinzova, Director of the Sofia Library; Ms. Velizara Dobreva, Chairwoman of the Board of Directors of ABK and Ms. Galya Dyankova, Member of the Board of Directors of the Bulgarian Book Association and officials, guests and friends of the campaign. Ms. Evgeniya Radanova will kick off the initiative by reading excerpts from her favorite books to children. The event will be hosted by the famous sports journalist Mr. Kamen Alipiev.
International Children's Book Day is celebrated on April 2nd throughout the world and coincides with the birthday of the Danish writer Hans Christian Andersen, who created some of the most popular fairy tales of all time. 60 years ago, UNESCO established an International Gold Medal in the name of Andersen, also called the Little Nobel Prize.
The national campaign to encourage reading "The March of Books" is a completely non-commercial initiative and is organized by the Bulgarian Book Association, in partnership with the Sofia Municipality and with the assistance of the Regional Department of Education - Sofia City. It starts annually on the festive day of April 2 and continues until April 23, declared by UNESCO as International Book and Copyright Day. For its seven editions so far, the campaign has reached more than 15,000 children across the country, and in many of the participating schools and kindergartens, new library units have subsequently been opened or the existing ones have been supplemented with current titles from the world of children's literature.
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The "Book March" is part of the Cultural Calendar of Sofia Municipality for 2019, with the financial support of Sofia Municipality.
Organizer: Bulgarian Book Association
Partners: Sofia Municipality, Bulgarian Library and Information Association, Global Libraries Foundation, Sofia Library, Regional Department of Education - Sofia, Children's Books Foundation.
With the media support of: Bulgarian National Radio – Radio Sofia, Az Cheta, The First 7, Bulgarian Illustration, Sofia Plays, Jasmin.bg
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